Coordinated AR Experience Development for a Major Movie Promotion
Summary
We were engaged to develop an innovative AR experience for promoting a blockbuster film. Our role involved overseeing the technical development and project management, ensuring a cohesive product delivered within a tight timeframe.
Introduction
In collaboration with a third-party company, we played a crucial role in creating a groundbreaking AR experience to promote a blockbuster movie. By leveraging advanced webAR technology and coordinating multiple development teams, we delivered a series of immersive AR games and interactive experiences. This project not only met but exceeded the client’s expectations, delivering on time and providing a unique, engaging experience for fans.
Challenge
The primary challenge was to develop an augmented reality (AR) experience to promote a major movie. The project required the use of cutting-edge AR technology to create an innovative experience. We had to serve as the central hub for project management, coordinating multiple software development teams to ensure smooth execution and integration of various components.
Project Goals
- Create over 6 AR games and interactive experiences.
- Ensure cohesive and timely delivery of the project.
The Approach
- Implement web-based image recognition for AR interactions.
- Develop an AR map guiding users through the movie’s plot.
- Integrate AR, web, mobile game design, and UI design.
Technology Stack
- WebAR (Web-based Augmented Reality)
- Image recognition technology
- High-resolution 3D modeling
- Mobile game design frameworks
- UI design tools
Implementation
- Strategic planning and phased development.
- Collaboration among project managers, engineers, and designers.
Impact
- Delivered an immersive AR experience, enhancing audience engagement.
- Successfully met the delivery timeline, ensuring client satisfaction.
Client Feedback
- Positive feedback on meeting the delivery schedule and the quality of the AR experience.
Services Involved
- User Experience (UX) and User Interface (UI) Design
- Web and Mobile App Development
- Quality Assurance and Testing
- Project Management
